Wednesday, March 04, 2009

Human Nature, reduced

I had a few minutes to read yesterday sitting in front of the Central Library, waiting for my students to appear. And this moment, in a profile of movie marketing exec Tim Palen, made me laugh:
The collective wisdom is that young males like explosions, blood, cars flying through the air, pratfalls, poop jokes, “you’re so gay” banter, and sex—but not romance. Young women like friendship, pop music, fashion, sarcasm, sensitive boys who think with their hearts, and romance—but not sex (though they like to hear the naughty girl telling her friends about it).

Collective wisdom is awesome. And sad. Ooh, and it stays good even as we get older:
Older women like feel-good films and Nicholas Sparks-style weepies: they are the core audience for stories of doomed love and triumphs of the human spirit. They enjoy seeing an older woman having her pick of men; they hate seeing a child in danger. ... Older men like darker films, classic genres such as Westerns and war movies, men protecting their homes, and men behaving like idiots. Older men are easy to please, particularly if a film stars Clint Eastwood and is about guys just like them.

So if you've ever wondered how exactly the film industry saw you, now you know.

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